Brendon Reid

Brendon Reid

Brendon Reid founded Reidefine out of a passion for assisting design consulting businesses to improve their competitiveness. By implementing holistic digital strategies and thought leadership, Brendon drives change and delivers improved business performance and culture.

During his tenure at various multi-national organisations, Brendon’s leadership returned significant advances in productivity, consistency and quality. More recently he fostered a change in culture at Lendlease which lead to substantial improvements in ways of working.

Brendon works with AEC companies of all sizes, identifying opportunities to improve efficiencies through innovative digital process improvement. He ensures there is always a strong emphasis on quality and consistency and enhances and promotes effective collaboration. He also believes there needs to be more of a focus on people.

Brendon is a founding committee member of SYDBIM; a not for profit that seeks to provide insight about digital process to the AEC industry by running community events throughout the year. He has spoken at a number of events on various topics including the importance of people and utilising digital for quality control in a business.

On the weekend, Brendon still enjoys co-managing and playing community football, although the legs aren’t getting any younger!

Brendon Reid has a LinkedIn profile.