Brendon Reid, the founder of Reidefine, is driven by a passion for assisting design consulting practices in enhancing their competitiveness. His expertise lies in implementing holistic digital strategies and thought leadership, fostering substantial business performance and culture advancements.
Brendon’s experience spans several multi-national organisations, where his leadership significantly improved productivity, consistency and quality. He works with AEC studios globally, of all sizes, focusing on digital process improvement with an emphasis on quality, consistency and effective collaboration. Brendon also highlights the importance of focusing on people in the industry.
Recently, he launched Archicad Users Australia, a platform for Archicad enthusiasts in Sydney and Melbourne to foster professional development and collaborative learning. He is a founding committee member of SYDBIM, a non-profit that informs the AEC industry through community events. Brendon regularly speaks at events, addressing topics like the role of people and digital tools in quality control.
Brendon enjoys community football outside of work, though he jokes about his age affecting his performance.
You can connect with Brendon Reid on LinkedIn.